How To Choose A Web Designer

12th July, 2010 | Web design | Business | Online marketing
How To Choose A Web Designer

Many clients have difficulty when it comes to choosing a web designer, this is purely because they aren’t sure what to look for. These simple pointers can help you choose a professional web designer. 

Portfolio

The web design portfolio should contain memorable work whilst the website designs should be appropriate and reflect each client. Make sure that the designs in the portfolio are distinctly different and not just reiterations of the same design in a different colour. 

Navigation

Are the websites that the web designer has built easy to navigate? It should be quick and easy to find important information on a website, menus should be visible and in the same position on every page - you shouldn't have to think to find you're way around a website. 

Website Loading Time

Time is important on a website - if a website takes too long to load, then a large number of users will leave before they have even seen what you have to offer. A good Web Designer will be able to build websites that load quickly and efficiently. 

Search Engine Optimisation (SEO)

Ask the potential web designer if they optimise websites for the major search engines - there are many ways behind the scenes to help improve the visibility of your website on the internet, this is important if you want to generate new business from your website. 

Do you like them?

This may sound like a strange thing to say, but you are going to be trusting a web designer to build your website. You will be communicating with them throughout the project - it is important that you like them and get on with them well. You should be confident that they have your interests at heart and listen to what you have to say. 

Communication

An experienced web designer will ask you questions about your business so they can design a website that is suited to you. A well designed website should reflect the business that it represents - this is only possible when the designer has a good knowledge and understanding of the client. 

Ask Questions

You should feel comfortable with the web designer so you can ask questions about their portfolio, previous clients, the project processes, time scales and budget.

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