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Oregano UK Website Design

added: 02/06/2010

Website redesign for the Oregano UK online shop

Website Redesign - Oregano UK

Oregano UK approached me originally to make a few small changes to their OsCommerce powered online shop. In time it became apparent that the website wasn't engaging as many visitors as it should have done. It was decided to give the shop a redesign using the existing OsCommerce build to help engage visitors. We also used this as an opportunity to add extra content and make a few other changes to help increase the search engine visibility (seo) - at the time of writing phase one of the seo project has been done, we have plans to take this a step further in the future with phase two which will involve further search engine optimisation.

One of the main focusses of this redesign was to reduce the bounce rate* which with the previous existing design was at a very high 50-60%, within a month of launching the new website design, the bounce rate fell to a very respectable 22-23%.

*bounce rate - the percentage of website visitors that only view a single page before leaving your website.