Why Do You Need A Website?

21st June, 2010 | Web design | Internet | Business
Why Do You Need A Website?

So you have decided that you or your business needs a website. Have you actually thought about what role the website is going to perform for you? who is it aimed at? what functionality does it need? 

What is the primary goal of your website?

Websites come in different shapes and sizes with differing functionality. Before you even contemplate contacting a website designer, you should already have a good idea of what it should be able to do.

Three basic website types

Online Business Card: A small basic website with limited information about your company and its services, no bells, no whistles. 

Brochure Site: The most common type of website for small to medium sized businesses. A brochure site is used to market a business, service, or product. Providing detailed information where needed, helping your business to actively market itself online. 

E-commerce: Think online shopping, small shopping carts to large e-commerce solutions - a website that allows customers to purchase your products online. 

Other things to consider...

Do you need to be able to edit the website content yourself? do you need to edit all of the content or just a few specific pieces of text? - if you do, then you will need some kind of editor built into the website.

Will you want to be able to add new pages, products, news or articles yourself in the future? - if you do, then a more complicated content management system (CMS) will be required. 

Who is going to look at or visit your website?

Sometimes, the main source of visitors to your website may be people that have seen a printed advert or business card and simply just need to see a little more information about your services before contacting you. Other times you may want to use one of the many forms of online marketing that can be implemented to help increase website traffic. But more commonly, your website should be search engine optimised (SEO) and rank highly within the search engine results pages (SERPS) to help bring your business new clients. 

If you build it, they will come...

This isn't the case unless the content on your website has been thought about and planned in advance. It doesn't end there, the website must be built and optimised in a search engine friendly way (SEO). These are areas that a professional website designer will be able to advise you on and guide you through.

 So before you contact a professional website designer, you should have already considered the above points. Your website designer should be able to take your ideas and elaborate on them giving you the benefit of their expertise and experience.

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